Industry Insight

PASSION MAKES PURSUING YOUR GOALS WORTH WHILE: THE LESSON I'M CURRENTLY LEARNING ABOUT CELEBRATING PROGRESS & BEING PATIENT WITH MYSELF AND MY BRAND

WRITTEN BY SHARRA GREENE AND CAPTURED BY ALLEN STEWART

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I'm sure that all creatives and people with a dream can relate to having so many ideas, so many things that we want to do that our thoughts and feelings are sometimes all over the place. We want to know that these things will be executed to the best of our ability and that we will benefit from the accomplishment of these goals in one way or another. We just want to know. I've recently discovered  that these goals have to be completed one step at a time and all we can do is focus in and clap for ourselves after each step until we see it through. 

A lot of times, we tend to wish that we could see the future. We wish we could know exactly what will happen and exactly how to be prepared for it all, ahead of time. Essentially, we are asking for a cheat sheet to life. I, myself still wish for this sometimes. But what I am realizing is that there are actually some things that we're not supposed to know before we start on the pursuit of our dreams. Maybe if we knew everything that it would take, some of us wouldn't even begin.

When I started this journey at 17 years old (I'm 21 now),  taking my love for fashion and style seriously and establishing it as a real career goal, I had no idea the amount of personal development it would take to even get started in this industry. (let alone, the amount of money, resources, quality contacts, etc.) Most importantly, though, I had no idea the amount of patience that would be required of me to grow in this field. Looking back, I'm honestly glad that I didn't know. In this situation, ignorance was in fact bliss for me. True passion and love for what I was pursuing replaced knowing it all. I now know how important it was for me to embrace the unknown and I'm proud of myself for starting  when I did.

Today, I am no different from others in the way that I often see where I want to be in life and the things that I want to accomplish and it makes me anxious and sometimes impatient. I've recently been given some opportunities that can really help me to expand my brand and my audience and to continue to hone my craft so that the people who are supposed to receive it, will. (you will see these opportunities unfold if you follow my blog posts) Imagining the possiblities, of course causes me to want to know what's on the other side for me. But I'm learning to just put my best foot forward with every photoshoot, meeting, magazine submission, new client, blog post, and everything else that I'm working on and to let my passion drive me, being proud of myself every single time for my effort, no matter the outcome, and to be patient and keep pushing forward. 

When all we can see and feel at the moment is the unrelenting passion that we have for what we want to do and who we can be, that passion makes it much easier to stay the course and be patient, even when we don't know all that the future holds. I feel this is one of the greatest life lessons I'm learning right now and I hope it will be for you, as well. 

Shop my look: I am wearing a bebe wrap crop top, Mistress Rocks cameo skirt, major attitude boots. and jewelry from my wardrobe.

Shop my look: I am wearing a bebe wrap crop top, Mistress Rocks cameo skirt, major attitude boots. and jewelry from my wardrobe.

Credits:

Photographer: Allen Stewart of Stewdio Photography

Makeup Artist: Beauty by Idris

Styled by and Featuring Me

Stay tuned for more blog posts, both featuring and styled by me, coming very soon! 

Sharra,

"The definition of walking art."

MY INTERVIEW WITH JESSICA WILLIAMS, DESIGNER OF IRREGULAR EXPOSURE CLOTHING

WRITTEN BY SHARRA GREENE AND JESSICA WILLIAMS

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      As promised, I'm back sharing the stories of more inspiring creatives who are building a brand and building up others in the process. As a stylist, I'm always researching new designers and brands that I would like to collab with (and shop with, of course). Upon discovering Irregular Exposure on my Instagram explore page, I noticed that the brand offers really chic pieces that can also serve as capsule wardrobe essentials. I also couldn't help but notice that IE designs were being worn by the likes of Evelyn Lozada and Claire Sulmers (founder of Fashion Bomb Daily and my favorite blogger, ever).

      Even better, I discovered that the designer had just recently held the grand opening of her showroom in the downtown area of my city, Baltimore, Maryland. I had to know more... Read my interview with Jessica Williams, inspiring Designer and Creator of Irregular Exposure and IE Fashion Academy, where she coaches other aspiring fashionpreneurs.

Upon tuning in to an Irregular Exposure IG LIVE this past week, I heard you say that you yourself sketch and design the pieces. How long have you been designing?     

     I currently sketch all of my designs. I have multiple manufacturing companies that I partner with to create the collections. I used to cut and sew all designs however I am in a place where I simply don't have the time anymore so I am now outsourcing. This is pretty common with most fashion designers. I've been designing for 11 years. I began as a custom seamstress and I've been a ready to wear designer for about 4 years now.

The name of your brand is definitely one of the first things that caught my attention. How did you come up with the name Irregular Exposure?

     I created the name when I was really young. I actually was inspired by a footwear line, "Irregular Choice." I was infatuated with their crazy designs and I really began to sketch clothing around their shoes. I always wanted to help women expose their irregular vibes and there it was, the name was birthed!

On the Irregular Exposure blog, you talk about how you reached out to over 100 emerging designer shows in hopes of showing at NYFW and were told "no", only to be told 3 days before a show (and with $200 to your name) that you were next in line and accepted. After this show, sales grew by %238. what did you end up doing to prepare for something so major at such short notice and what has this experience taught you?

     Well I am a firm believer in the motto, "don't get ready, stay ready." I had created my collection in advance with faith on my side knowing that God would cover me and allow my collection to be seen by who it was intended for. I was actually working a 9-5 making good money however this particular week was bill week and I was broke! I had faith and it turned out to be the opportunity that changed my life. The experience taught me that consistency, faith, and determination is required. It also taught me that someone is always watching so remain humble and clear on your brand story at all times. Your next opportunity is already watching you.

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What does your Fashion Academy offer and what inspired you to start it?

     The IE Fashion Academy is a digital coaching program for aspiring and emerging fashion entrepreneurs. We offer 6-12 month programs to guide emerging designers, stylist, bloggers, fashion show producers and other fashionable creatives, through the process of concept to profit. With my education and experience, I am able to guide clients through the online classes and events. We are known for our 3 day quarterly retreats which is when the clients meet for 3 days to build. We just wrapped our NYC Fashion Retreat which is when we take clients through the garment district, fashion week and more. My academy is the most important thing to me right now and we are growing. We currently have over 25 private clients in 16 different cities so it's definitely worth the value. Check us out online at IEFashionAcademy.com 

So, Claire Sulmers is one of my favorite women in the industry. I seriously love her. I especially love how she's contributed to the black fashion community. What opportunity allowed you to meet her and how was the experience? 

      I was able to meet Claire at an event in Atlanta almost 2 years back. I reconnected with her through one of her Cocktails with Claire events and she really spoke highly of my brand so we agreed to wear a look on social media. She noticed the investments I was willing to make to be in a room with her. Whether it meant flying to ATL or vending at an event she attended, I knew I wanted her guidance within my network. The experience was very natural. She's a regular lady from the ATL with cool vibes just like us lol! I always am very chill when I meet people. I never like to come off as too much of a stalker lol so I remained calm and gave clear intent. It was really just me going to her letting her know that I wanted to build with her and the rest was history! She's a great person.

What would you call this chapter of your life and why?

      I would call it womanhood. I feel that I am becoming the woman I will be for my lifetime. At age 25, I am seeing clearer. My life consists of God, family, love & business and that's all that really matters. The business allows me to have more time for what matters. I feel so grateful at this point. I just opened my first store and my business is extremely successful. I am at a point where I just want to help others and that's definitely grown woman tendencies lol.

Any advice for aspiring creative entrepreneurs out here?

     Man's rejection is God's protection. Those "no's" you keep hearing are getting you closer to those "yes's." Cover and protect your energy and thoughts. Only share with like minds. Do things for the first time because that's where the opportunity lies.

Shop Irregular Exposure online or stop into their new showroom at 910 S. Charles Street, Baltimore, Maryland. I know I will! Keep up with Jessica and all of her upcoming events by following her on Instagram and comment your thoughts on our interview below

Images from the IE lookbook. 

Images from the IE lookbook. 

More photo shoots and inspirational content coming very soon. Xoxo

Sharra,

"The definition of walking art."

 

 

MY WORDS ARE MY SUPERPOWER: MY INTERVIEW WITH WRITER JASMYN RUJA

WRITTEN BY SHARRA GREENE AND JASMYN RUJA 

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     Since reading In the Company of Women by Grace Bonney, a curation of motivational and insightful content from over 100 women creative entrepreneurs (review coming soon) I've been particularly inspired to share the stories of young women who are using their gifts to cultivate brands that not only create great opportunities for them, but also uplift and inspire others in the process. So, expect to see more interviews and collaborations in future posts. My latest interview is with student, self care advocate and writer Jasmyn Ruja who believes that her words are her super power. 

     Jasmyn and I follow each other on both Twitter and Instagram, and I always found myself encouraged by her tweets and posts. Upon checking out her blog, JasmynRuja.com, I was even more inspired by the genuine words of wisdom that come from such a young soul, via Jasmyn's written pieces that she shares with the world. I had to know more about this positive spirit. Check out my interview with Jasmyn on the topics of her life's purpose, what it means to be successful in today's world, women collaborating in business, personal style, and more.       

Tell me about yourself! Share whatever you feel is necessary. 

    Hello all! I'm Jasmyn Ruja. I'm currently a student at Florida Agricultural and Mechanical University, studying Psychology. I love all things women's empowerment. I love all things mental health. Writing is my passion. It's like an escape for me, really. It's so fun for me because I learn so much about myself through my writing. Sometimes I don't even realize how amazing my mind is until I read things I've written. People that follow me on social media probably don't know that I'm really weird. Ask my friends.

    I'm really artsy. I love museums, books, HGTV, and space. I follow all of NASA's IG and twitter pages.(My dad works there, so I get it from him.) The corniest things can make me laugh. I love nature. I love being outside. My friends call me a flower child, mother earth, things of that nature because I love the environment and the earth. I'm just really in tune with myself, the world, nature, God, everything..to sum my personality up. My brothers and some of my friends call me a "hipster", but I don't think I'm a hipster. I don't like putting my personality into like a label/category because then it's like I have to fit that label all the time. I'm just Jas, and I'm constantly growing and evolving, so whatever things come with that are apart of "me".

What do you believe is your life's purpose?

    I believe my life's purpose is helping people. I believe you get your purpose from where your passions meet the world's needs. There's a lot of people in the world that struggle with how they view themselves and being ok with who they are. There are so many people that are scared to talk about things that they go through because they fear they'll be judged. There are so many people who feel like they're alone and that's not ok because that's so not true. Everyone is fighting their own battles in different ways, but we are essentially all trying to find ourselves daily. Whether or not people choose to show their struggles is a different story, but we're all trying to figure ourselves, and life, out. I feel like it's my job to let people know that. Like, we're all in this together. It's a journey that we can't do alone. So, I just like to make sure people understand that and help them get through it any way that I can.

What inspired you to be an advocate for self care?

     I've always had a very compassionate and caring spirit. When I was younger, I was always caring about people I didn't even know. People that would be left out, the people that got made fun of, etc.I had moments in school when I was bullied, when people I thought were my friends betrayed me and excluded me, so I understood. I never wanted people to feel the way I felt. I'm always curious about people like that. (which is probably why I'm a psychology major) So, everything that I went through in life led me to want to start telling people about the importance of self care. It really is so important, because we can get so caught up in the world that we forget to deal with ourselves. My great-grandmother always told me to take care of myself, so that I could take care of others.

Tell me about JasmynRuja.com. It seems to be a bomb destination for uplifting, spiritual content and inspiration. What drove you to create it and how do you develop the content for it? 

    Well,  jasmynruja.com started off as so many things. The name changed so many times. I started and stopped so many times. I used to watch youtube faithfully. So, I really started it wanting to make a youtube channel. I found that it was easier and more helpful for me to get all of my words out on paper. I love when I can see the things in my mind on paper because it makes it make sense to me. So, I figured why not start a blog. I doubted myself a lot, like a lot. But, one day I just kinda said to myself: "Girl, you have all of this stuff that you hold inside of your mind that could be helping someone" and I just went for it. It's like, why sit there and doubt myself over things, you know? Nobody can really say anything negative about it because it's my mind, and if they do it's none of my business. If it touches someone, I've done my job. 

    Another big part of it is my twitter rants. If something is on my mind, I might rant about it on twitter. They are always positive though. So, essentialy, jasmynruja.com is a website built on my own personal journaling and twitter rants.

     All of my content comes from my notebooks. I write every day. It helps me to clear my mind. One of the things I do the most is write letters to myself. I started this a long time ago when I started the self love journey. I would have days where I was being really hard on myself, and I would just write myself a letter of what I needed to hear in that moment. I would tell myself I was beautiful, talented, smart, worthy of amazing things. I love that I experienced whatever it is that I felt that drove me to start writing letters to myself because now, when I write. I just write the things that I feel like I need to hear the most. Then, I just share it with you all.

What are some projects/goals that you are currently working on and how do they tie into your overall life purpose?   

    Well, my biggest project/goal right now is getting my undergrad degree and going to Grad school for Social Work. Then, to go get that PhD in Social Work, yes ma'am. I'm also working on some photoshoots and collabs with other bloggers. Fun stuff. I'm really focusing on my happiness at the moment, so anything that can add to that I'm open to trying out.

    One other big thing I'm working on is something I really think the people that follow my blog and inspiration are going to like. I'm not going to spill that tea yet, but just know it's coming. 

What is your definition of success and happiness and how do you work to create that success in your everyday life?

     When you find what you're passionate about, it makes it easier to figure out what you want to do in life. The ultimate success is waking up everyday and not having to work. The way you do that is by finding something that makes you happy and turning it into your career. When you're doing what you love, you never have to work a day in your life. So happiness and success go hand in hand in my eyes.

     You're more successful when you're truly happy with what you're working towards or producing. So, I found a lot of things that make me happy. I love love love kids. I love their spirits. I love helping people. I'm truly passionate about the way children are raised, how they view themselves because I believe it has a big effect on their adult lives. So, that led me to want to be a Community Social Worker focusing on children and families, which is what I'm going to school for. 

The Walking Art Blog concept is all about artistic self expression through style. Besides a lot of uplifting, positive, insightful content on your website and social media, you can also catch a slay on your feed! What does expressing yourself through personal style mean to you?

     Thank you!! Girl, I be trying. Expressing myself through my personal style is so fun for me. I love to do my makeup. I love getting all cute and taking pictures. I think I express myself the most through my hair. I can never keep a single hairstyle for too long. I love different looks. It's so fun. It's like "Who do I want to be this time?" I actually do my own hair most of the time because I really enjoy it. It's therapeutic, and I know exactly how I want it to look so it's just easier.

     I love urban looks. Chunky twists, braids, faux locs. I love colors too. I'm always trying new things with my hair. I love doing my natural hair, also. Personal style is literally whatever makes you feel the most beautiful and the most like yourself. I don't think I have one exact style. If I like the way something looks, I'll wear it and I'll slay. I have a lot of fun getting dressed and made up though. I have my own mini fashion show most of the times. 

With the whole era of the "girlboss" going on, what is your perspective on women coming together on professional/ business ventures? 

     Honestly, if women worked together more instead of competing and hating on eachother, we'd be so unstoppable. I don't even think we understand how powerful we are individually. We LITERALLY give life. We are such incredible creatures, so imagine us actually coming together to work on projects, and events, and things like that. I mean, I think it would be so bomb. Unfortunately, we're taught by society that we have to compete with eachother or be better than the next woman to get ahead. But, girl if we worked together and built each other up? It would really be magical.

Thoughts? Leave your comments below, keep up with Jasmyn on her Twitter and Instagram and tune into her blog for more amazing, insightful content. 

 Sharra,  

"The definition of walking art."

INDUSTRY INSIGHT: FAQS FROM ASPIRING STYLISTS/ ENTREPRENEURS, ANSWERED TO INSPIRE

Written By Sharra Greene

A curated series new to the blog, featuring creative/ industry insight.

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 WHERE DO I START???

     Honestly, it doesn't matter. You just have to start. As far as styling editorial shoots, I started with some cute clothes my mom wore in the 80's and 90's and a few furs I inherited from my great grandmothers-- a very humble beginning. But the truth is that if you wait until you have all of the right contacts, the best boutiques to pull from (in this case), and all of the money, knowledge, and resources you need for your ideal career to start, you will NEVER start because you will never be able to attain these things until... you start. So whether it's going to school to study your field, dressing your friends and taking photos of them, or creating some business cards as motivation, just do it. 

Stay tuned for the next Industry Insight post, coming very soon. 💋💋

Sharra,

"The definition of walking art."