April was a successful month for the Youtube sensation, Dearra Taylor. Within a matter of minutes, her newly released sunglass brand, LORVAE sold out and was followed by a crashed site. Although I was bummed I won't be getting my hands on a pair anytime soon, I was intrigued by the brands marketing leading up to the release date. Because I’m a sucker for creative content, I often analyze brand campaigns and the use of story-telling through media.

Dearra’s first collection consisted of four stunning sunglasses. Each with their own shape, design, color, and handpicked name. In her recent documentary uploaded on Youtube, Dearra reveals she was compelled to enter the retail industry because of her passion for fashion and massive sunglass collection. With the help of her dream team, Dearra traveled often to Los Angeles to meet with her marketing company, Tigima. The compelling visuals that accompanied the campaign rollout were nothing short of exquisite.