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LORVAE BY DEARRA TAYLOR COLLECTION REVIEW

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LORVAE BY DEARRA TAYLOR COLLECTION REVIEW

April was a successful month for the Youtube sensation, Dearra Taylor. Within a matter of minutes, her newly released sunglass brand, LORVAE sold out and was followed by a crashed site. Although I was bummed I won't be getting my hands on a pair anytime soon, I was intrigued by the brands marketing leading up to the release date. Because I’m a sucker for creative content, I often analyze brand campaigns and the use of story-telling through media.

Dearra’s first collection consisted of four stunning sunglasses. Each with their own shape, design, color, and handpicked name. In her recent documentary uploaded on Youtube, Dearra reveals she was compelled to enter the retail industry because of her passion for fashion and massive sunglass collection. With the help of her dream team, Dearra traveled often to Los Angeles to meet with her marketing company, Tigima. The compelling visuals that accompanied the campaign rollout were nothing short of exquisite.

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WHAT PERSONAL STYLE MEANS TO ME + 5 INFLUENTIAL WOMEN IN MY NETWORK

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CURATED BY SHARRA GREENE

Working with women on their personal style has taught me so much about how deeply… personal it really is. It truly holds a different meaning to everyone individually. I’m constantly seeking new ways to connect with others in a way that makes fashion and style a tailored experience for them. So, I decided to ask myself, and 5 powerful women that I know, “What does personal style mean to you?” Here’s what we said… I’ll go first!

“Anyone who’s known me for years, knows that I’ve gone through SO MANY different phases within my style. As my work has changed, as my ideals have changed, and as my confidence has changed, my style has changed with it every single time. But I’m forever inspired by that versatility, and I do my best to encourage that same versatility and freedom to explore, with every woman I style…. personal style, to me, means embracing the complexity of who we are as ever-evolving individuals. It means allowing yourself to explore different worlds through a well-intentioned look, and allowing your confidence, poise, and attitude to be positively impacted by what you’re wearing… it’s about being intentional, but leaving room for fun and mystery.” - Sharra

Sharra Greene

Womenswear Fashion Stylist | Creator

@styledbysharra

“Knowing myself is a huge indicator. There are some things I just won’t wear no matter how hot the trend is -like bodysuits for example. Then other items like a chic blazer jacket, is my go-to staple. I’ve grown to realize style is about dressing for your own good, because what may look good on the next woman may not flatter my figure (and I’m okay with that)” - Taylar

Taylar Broadnax

Fashion Storyteller | Online Magazine Contributor

@taylar.chanell

“For me, I feel like personal style has been an ever changing concept in my life. When I first really tapped into what I feel is my style, it was always about dressing in a way that made me feel confident, but in a way that also complimented my body. So, it’s always been about that but now, with me being a 30 year old, it’s completely different. There’s a lot more sex appeal that I have now, and a lot more confidence, and I’m really trying to exude that through my clothing, meaning that I want to feel powerful when I put on clothes. I wanna feel like I’m walking out, and I feel like that bitch. So, I feel like personal style ultimately is a reflection of not only who you are, but ultimately who you want to be, because it changes over time, and you can change your mind, whenever the f*ck you want.” - Court

Court Kim

Journalist | Model | Creative

@thecourtkim

“My personal style is a direct reflection of the things I’ve grown to love about myself . My sense of personal expression has come from years of self doubt turned into undeniable confidence. I was embarrassed of my culture , now that’s why I rock headwraps and Afrocentric designs . I hated being so petite , so now I rock oversized clothes for fun…it took years to get here!” -Tene’A

“I credit my mom for helping me establish my personal style. I've always been into fashion as early as 6 or 7 years old and my mom would never discourage me from wearing something; Even if she hated it lol. That gave me the confidence I have today to express myself through style.” -Ashlee

Ashlee Jackson

CEO & Designer of House of Rehab

@ashleemademedoit | @houseofrehab

“Style makes me feel like my most authentic self. Whether I’m wearing something edgy or elegant. I like to express myself, whether I’m having a bad day or a bomb ass day. I feel like the person I’m destined to be and I put my best self forward.” - Nioby

Nioby Scarbrough

Fashion, Lifestyle, & Beauty Model

@nioby_

What does personal style mean to you? Let us know in the comments!

STYLE STARTS WITH SELF ESTEEM SERIES: WORDS OF AFFIRMATION

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STYLE STARTS WITH SELF ESTEEM SERIES: WORDS OF AFFIRMATION

WRITTEN BY BREYA SANAY

It's so hard to focus on the images we see through a cell phone screen and not the image we see through a reflection. I'm sure we have all fallen victim to it, including myself. We spend all of this time on the internet comparing our bodies, lifestyles, and other ideal made up things and comparing them to what society has programmed our minds into thinking there is only one standard of beauty. Sometimes we tend to forget that we are the own writers of lives and self proclamation is one of the first steps towards self confidence…

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